GAIN
Pet Elite
Rebrand
In 2021, GAIN relaunched their premium dog food range “Gain Pet Elite”, which was closely followed by the cat range being rebranded in 2022. As part of this relaunch, I worked on a suite of digital assets to showcase the new range of products in an eye catching, aesthetically pleasing manner.
Client
GAIN
Year
2021-2022
Involvement
Planning & Development
Pre Production
Production
Post Production
New Look, Same Great Taste!
The launch graphics were to have an strong emphasis on the product callouts, which were tailored to specific types and sizes of dogs & cats. As well as this, the new “100% Recyclable Packaging” was to be emphasized. The end product, of which you can see a sample below, focused on the bright, vibrant colours pulled from the products new design, and included some footage of relevant dogs & cats, as well as the callouts which relate to the size and breed.
The cat campaign also reached TikTok, which played on the humour aspect more - where owners were encouraged to let their cat ‘live their best lives’ with the tagling ‘nine life living’.