Glanbia Nutritionals
Prototype Shoot
This project involved a brand taking a step away outside their comfort zone, changing the usual product prototype photography on white, into eyecatching, colourful product shots which instantly stand out. The products used are all prototype products, which are used for clients when working with other brands and companies to create a bar tailored to their requests.
Client
Glanbia Nutritionals
Year
2021
Involvement
Planning & Development
Pre Production
Production
Post Production
A breath of fresh air
This shoot - spread across 2 days of shooting and 2 days of preparation work and test shooting, involved pairing prototype sports nutrition products, as well as their ingredients, to bright, vibrant aesthetic backgrounds and were to be shot in photo and video form.
The end goal was not a campaign or promotion - but rather to build up a bank of assets to be used going forward to replace the suite of ‘product on white’ pre existing images.
You can see a selection of the output below.
